Over the past few weeks I’ve started designing again for my clothing line Eat Your Heart Out. Was an experience teaching myself how to create custom typography elements within Illustrator and Photoshop. I’m pretty happy with the outcomes! What do you all think?

Typography design:
Firstly we have a very typographical design which I originally sketched out and then had a little help with building the design in Illustrator. I’m still not sure if this piece works as a whole but people seem to like it. I uploaded this to our Eat Your Heart Out Facebook page to see what variation people preferred and to create some interest.


Heart outline text:
Secondly I created a super simple heart outline and filled it with the brands name “Eat Your Heart Out”. I love the simplicity of this one and has a lot of potential.


Original sketches:
Below are the original sketches which I worked from in Photoshop/Illustrator to create the final artwork and produce the mock ups you see above.

Dave Macaulay
Dave Macaulay
I'm an enthusiastic, slightly eccentric Magento developer who bores with the idea of another basic brief.